Brand innovation...

I noticed recently that Coley Porter Bell have designed the packaging for a new chewing gum – Trident, chocolate flavour!

According to Design Week the new chewing gum is aimed at girls, providing a sugar free chocolatey treat, minus the calories! Launched on the 14th July, I need to try some, however I’m still not sure I can get my head around chocolate flavoured chewing gum.  Mind you, if it helps my ever calorie-counting for summer months… I’ll try anything once! Love the packaging too. 

Olivia Taylor

Comments

[Jenna]

This gum is absolutely brilliant. The flavour is a surprisingly pleasant mix of chocolate and mint, eventually fading to just mint which is both refreshing and long lasting. I'd highly recommend it for any chocoholic trying to break the habit!

[Maddy]

Thanks for letting the office take a sample from your pack, Jenna!! As a bit of a gum fan myself, I was pleasantly surprised by the chocolate/minty experience!