Top 100 Global Brands

Every year Business Week teams up with leading International Brand Consultancy Interbrand to compile a report exposing the worlds Top Global Brands.  Ranked according to Brand value, in 2007 the world’s top brand was Coca Cola, followed closely by Microsoft and IBM with brand values of $65,324, $58,709 and $57,091 respectively. 

Top 5 Global Brands, taken from Business Week Website, data provided by Interbrand.

2007 Brand Rank	2006 Brand Rank	Change in Rank	Brand Name	2007 Brand Value $m	2006 Brand Value	Change in Value From Prev Year (in %)	Parent Company	Country
1	1	0	Coca-Cola	65,324	67,000	-3	Coca-Cola	U.S.
2	2	0	Microsoft	58,709	56,926	3	Microsoft	U.S.
3	3	0	IBM	57,091	56,201	2	IBM	U.S.
4	4	0	GE	51,569	48,907	5	GE	U.S.
5	6	1	Nokia	33,696	30,131	12	Nokia	FINLAND

To read more on the world leading brands, and how they got to where they are now, take a look at Interbrand’s top global brands report 2007.

The result of the top global brands survey for 2008 is soon to be published.  Who do you think will be the number one global brand?  Email [email protected].

Olivia Taylor