PR, marcomms, recruitment and all the bits in between
https://hansonsearch.typepad.co.uk/hansonblog/
A blog from specialist PR and marcoms recruitment consultancy, Hanson Searchen-GBdaily22009-03-24T16:10:32+00:006 Clients in Sunday Times Best Companies list
https://hansonsearch.typepad.co.uk/hansonblog/2009/03/6-clients-in-sunday-times-best-companies-list.html
No fewer than six of Hanson Search’s clients made The Sunday Times 100 Best Small Companies 2009 List Blue Rubiconwas the highest placed PR agency, coming in at 18th place and revealing that they spend 20,000 per person on training...<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-US" style="COLOR: black"><o:p><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana"></span></o:p></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-US"><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana">No fewer than six of Hanson Search’s clients made </span><a href="http://business.timesonline.co.uk/tol/business/career_and_jobs/best_100_companies/best_100_tables/"><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana">The Sunday Times 100 Best Small Companies 2009 List</span></a></span></p>
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<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-US"><a href="http://www.bluerubicon.com/"><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana">Blue Rubicon</span></a><font size="3"><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana">was the highest placed PR agency, coming in at 18<sup>th</sup> place and revealing that they spend <span style="COLOR: black">20,000 per person on training each year and over a third of employees earn over £55, 000 per year.</span></span></font></span></p>
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<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-US" style="COLOR: black"><font size="3"><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana">Also on the list were:</span></font></span></p>
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<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-US"><a href="http://www.nelsonbostock.com/"><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana">Nelson Bostock</span></a><span style="COLOR: black"><font size="3"><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana">(20<sup>th</sup>) <o:p></o:p></span></font></span></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-US"><a href="http://www.brands2life.com/"><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana">Brands2Life</span></a><span style="COLOR: black"><font size="3"><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana">(23<sup>rd</sup>)<o:p></o:p></span></font></span></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-US"><a href="http://www.text100.com/"><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana">Text100</span></a><span style="COLOR: black"><font size="3"><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana">(29<sup>th</sup>) <o:p></o:p></span></font></span></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-US"><a href="http://www.shinecom.com/"><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana">Shine Communications </span></a><span style="COLOR: black"><font size="3"><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana">(33<sup>rd</sup>) <o:p></o:p></span></font></span></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-US"><a href="http://www.redconsultancy.com/"><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana">Red Consultancy</span></a><span style="COLOR: black"><font size="3"><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana">(41<sup>st</sup>) <o:p></o:p></span></font></span></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-US"><a href="http://www.consolidatedpr.com/"><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana">Consolidated PR</span></a><font size="3"><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana"><span style="COLOR: #333333">(49<sup>th</sup>)</span><span style="COLOR: black"><span style="mso-spacerun: yes">  </span></span></span></font></span></p>
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<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-US"><font size="3"><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana"><span style="COLOR: black"><span style="mso-spacerun: yes"></span><o:p></o:p></span></span></font></span></p>
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<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-US"><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana">To discuss this or any PR opportunities please contact: </span><a href="mailto:jamie@hansonsearch.com"><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana">Jamie McLaughlin</span></a></span></p>
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<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span style="FONT-SIZE: 9px; FONT-FAMILY: Verdana"><strong><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana">By Jamie McLaughlin</span></strong></span></p>Hanson Search2009-03-24T16:10:32+00:00The only way is up!
https://hansonsearch.typepad.co.uk/hansonblog/2009/03/the-only-way-is-up.html
Hands up those who are sick and tired of doom, gloom and yet more doom in our daily news feeds? Yep, that’s all of us then, so we were particularly thrilled to hear the prediction by Federal Reserve chairman Ben...<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span style="FONT-FAMILY: 'Arial','sans-serif'; mso-ansi-language: EN-GB"><font size="3"><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana">Hands up those who are sick and tired of doom, gloom and yet more doom in our daily news feeds? <o:p></o:p></span></font></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span style="FONT-FAMILY: 'Arial','sans-serif'; mso-ansi-language: EN-GB"><o:p><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana"></span></o:p></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span style="FONT-FAMILY: 'Arial','sans-serif'; mso-ansi-language: EN-GB"><font size="3"><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana">Yep, that’s all of us then, so we were particularly thrilled to hear the prediction by Federal Reserve chairman Ben Bernanke (they really are rolling out the big guns for this one) on CBS’s 60 minutes that, wait for it, <st1:country-region w:st="on"><st1:place w:st="on">
<p>AMERICA’S RECESSION WILL END THIS YEAR! </p></st1:place></st1:country-region></span></font></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span style="FONT-FAMILY: 'Arial','sans-serif'; mso-ansi-language: EN-GB"><font size="3"><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana">In the first television interview given by a Fed chairman in 20 years (we can put you in touch with some good PR companies if you’re reading this, Ben…) he was sufficiently confident to declare that the ‘green shoots’ of economic revival were already evident, that the US had averted the risk of another Great Depression and that the country’s recession will ‘begin to moderate and…see a levelling off’. <o:p></o:p></span></font></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span style="FONT-FAMILY: 'Arial','sans-serif'; mso-ansi-language: EN-GB"><o:p><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana"></span></o:p></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span style="FONT-FAMILY: 'Arial','sans-serif'; mso-ansi-language: EN-GB"><font size="3"><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana">So, the worst may well and truly be over – and not before time. <o:p></o:p></span></font></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span style="FONT-FAMILY: 'Arial','sans-serif'; mso-ansi-language: EN-GB"><o:p><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana"></span></o:p></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span style="FONT-FAMILY: 'Arial','sans-serif'; mso-ansi-language: EN-GB"><font size="3"><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana">Obviously, we’re pleased for our American counterparts – heck, the signs that the worst recession in decades may be coming to an end AND Mr. Bernanke overcoming years of media shyness - it’s almost too much! <span style="mso-spacerun: yes"> </span>But for entirely selfish reasons, we’re also pleased for us. <o:p></o:p></span></font></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span style="FONT-FAMILY: 'Arial','sans-serif'; mso-ansi-language: EN-GB"><o:p><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana"></span></o:p></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span style="FONT-FAMILY: 'Arial','sans-serif'; mso-ansi-language: EN-GB"><font size="3"><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana"></span></font></span> 
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span style="FONT-FAMILY: 'Arial','sans-serif'; mso-ansi-language: EN-GB"><font size="3"><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana">Just as the US’s sub-prime market sent ripples, then waves of economic crisis over the pond and around the world, the UK economy (and others) is also likely to show signs of recovery on the back of this optimistic financial prediction.</span></font></span>
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<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana">If this is the payback we get for Leona Lewis, that’s alright by us.</span></p>
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<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span style="FONT-SIZE: 9px; FONT-FAMILY: Verdana"><strong><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana">By Kayode Dauda</span></strong></span></p></p></p></p>Hanson Search2009-03-24T16:06:37+00:00Thinking of doing a PR degree?
https://hansonsearch.typepad.co.uk/hansonblog/2009/03/thinking-of-doing-a-pr-degree.html
An article in PR Week today revealed that 34 per cent of respondents on the ‘PRCA PR Leaders' Panel’ said that PR qualifications actually make graduates less attractive. On the flip side, 23% said it made candidates CV’s more attractive....<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-US" style="mso-ansi-language: EN-US"><font face="Calibri" size="3">An article in </font><a href="http://www.prweek.com/uk"><font face="Calibri" size="3">PR Week</font></a><font face="Calibri" size="3"> today revealed that </font></span><span lang="EN" style="mso-ansi-language: EN"><font face="Calibri" size="3">34 per cent of respondents on the ‘</font><a href="http://www.prca.org.uk/default.asp?sid=8&pid=407"><font face="Calibri" size="3">PRCA PR Leaders' Panel’</font></a><font face="Calibri" size="3"> said that PR qualifications actually make graduates less attractive.</font></span><span lang="EN-US" style="mso-ansi-language: EN-US"><o:p></o:p></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-US" style="mso-ansi-language: EN-US"><o:p><font face="Calibri" size="3"></font></o:p></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-US" style="mso-ansi-language: EN-US"><font size="3"></font><font face="Calibri">On the flip side, 23% said it made candidates CV’s more attractive. OS iguess it depends on who you are targeting! <o:p></o:p></font></span></p>
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<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-US" style="mso-ansi-language: EN-US"><a href="http://www.prweek.com/uk/home/article/890349/agency-heads-unconvinced-pr-degrees/"><font face="Calibri" size="3">Article found here</font></a><o:p></o:p></span></p>
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<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-US" style="mso-ansi-language: EN-US"><font face="Calibri" size="3"><strong>By Jamie McLaughlin</strong></font></span><span style="FONT-SIZE: 7.5pt; COLOR: #1f497d; FONT-FAMILY: 'Arial','sans-serif'"><o:p></o:p></span></p>Hanson Search2009-03-13T12:19:04+00:00Media Planning
https://hansonsearch.typepad.co.uk/hansonblog/2009/03/media-planning.html
Hanson Search is expanding… as well as covering communications across the Middle East, we are now working with the top 5 global media agencies for skilled planners and buyers. Demand is high for international talent. For more information please email...<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span style="FONT-SIZE: 10pt; FONT-FAMILY: 'Tahoma','sans-serif'"><o:p></o:p></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span style="FONT-SIZE: 10pt; FONT-FAMILY: 'Tahoma','sans-serif'"><o:p><span style="FONT-SIZE: 14px; FONT-FAMILY: Trebuchet MS"><font face="Verdana"></font></span></o:p></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana">Hanson Search is expanding… as well as covering communications across the Middle East, we are now working with the top 5 global media agencies for skilled planners and buyers. Demand is high for international talent.<o:p></o:p></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span style="FONT-SIZE: 10pt; FONT-FAMILY: 'Tahoma','sans-serif'"><o:p><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana"></span></o:p></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span style="FONT-SIZE: 10pt; FONT-FAMILY: 'Tahoma','sans-serif'"><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana">For more information please </span><a href="mailto:ragini@hansonsearch.com"><span style="FONT-SIZE: 13px; COLOR: windowtext; FONT-FAMILY: Verdana">email</span></a></span></p>
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<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span style="FONT-SIZE: 10pt; FONT-FAMILY: 'Tahoma','sans-serif'"><o:p><strong><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana">By Ragini Shah</span></strong></o:p></span></p>Hanson Search2009-03-12T14:14:40+00:00Bad Names
https://hansonsearch.typepad.co.uk/hansonblog/2009/03/bad-names.html
Think your name is bad, spare a thought for these poor people; Justin Case, Barb Dwyer, Stan Still, Mary Christmas, Terry Bull and Carrie Oakey. You think I’m kidding – well unfortunately I’m not, these are actual names that have...<p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"><span style="FONT-SIZE: 13px; MARGIN: 0cm 0cm 10pt; FONT-FAMILY: Arial"><font face="Verdana">Think your name is bad, spare a thought for these poor people; Justin Case, Barb Dwyer, Stan Still, Mary Christmas, Terry Bull and Carrie Oakey. You think I’m kidding – well unfortunately I’m not, these are actual names that have been found by researches from </font></span><a href="http://www.thebabywebsite.com/"><span style="FONT-SIZE: 13px; FONT-FAMILY: Arial"><font face="Verdana">TheBabyWebsite</font></span></a><span style="FONT-SIZE: 13px; MARGIN: 0cm 0cm 10pt; FONT-FAMILY: Arial"><font face="Verdana">after trawling through online telephone records... I think there is only one comment to make – thank you parents for my normal name!</font></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"><span style="FONT-SIZE: 9px; MARGIN: 0cm 0cm 10pt; FONT-FAMILY: Arial"><strong><span style="FONT-SIZE: 13px; FONT-FAMILY: Arial"><font face="Verdana">By Jess Greatrex</font></span></strong></span></p>Hanson Search2009-03-12T14:12:49+00:00Hanson Search takes over the world........
https://hansonsearch.typepad.co.uk/hansonblog/2009/03/hanson-search-takes-over-the-world.html
With offices in London, Paris and Dubai already, we are now looking to move further afield and break into the Asian market. We are currently talking to clients in Shanghai, Beijing, Singapore and Hong Kong to name but a few,...<p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"><span style="mso-ansi-language: EN-GB"><o:p><span style="FONT-SIZE: 13px; FONT-FAMILY: Arial"><font face="Verdana"> </font></span></o:p></span><font size="3"><span style="FONT-SIZE: 13px; FONT-FAMILY: Arial"><font face="Verdana"><span style="mso-ansi-language: EN-GB">With offices in London, Paris and Dubai already, we are now looking to move further afield and break into the Asian market. We are currently talking to clients in Shanghai, Beijing, Singapore and Hong Kong to name but a few, and are pleased to announce that we are now working on positions throughout the region. If you have previous Asian work experience and are looking to explore these opportunities, or if you are currently based in Asia and starting to consider new opportunities, contact </span><span lang="EN-US"><a href="mailto:thea@hansonsearch.com"><span lang="EN-GB" style="mso-ansi-language: EN-GB">Thea</span></a></span><span style="mso-ansi-language: EN-GB"> or </span><span lang="EN-US"><a href="mailto:jamie@hansonsearch.com"><span lang="EN-GB" style="mso-ansi-language: EN-GB">Jamie</span></a></span><span style="mso-ansi-language: EN-GB">. <o:p></o:p></span></font></span></font></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"><span style="FONT-SIZE: 13px; FONT-FAMILY: Arial"><font face="Verdana">Now we are just waiting for the chance to head out there for a holiday, sorry, research.....</font></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"><span style="mso-ansi-language: EN-GB"><font size="3"><strong><span style="FONT-SIZE: 13px; FONT-FAMILY: Arial"><font face="Verdana">By Thea Foote<o:p></o:p></font></span></strong></font></span></p>Hanson Search2009-03-12T14:11:22+00:00Passive Aggressive Notes.
https://hansonsearch.typepad.co.uk/hansonblog/2009/03/passive-aggressive-notes.html
Since moving to London from Ireland I have become increasingly aware of the overly polite and even formal way that English strangers interact with each other. From an angry “Um, excuse me, could you move down please?” through gritted teeth...<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span style="FONT-SIZE: 13px; MARGIN: 0cm 0cm 0pt; FONT-FAMILY: Verdana">Since moving to London from Ireland I have become increasingly aware of the overly polite and even formal way that English strangers interact with each other. From an angry “Um, excuse me, could you move down please?” through gritted teeth on the tube to a ridiculously apologetic “Oh, um, I think that seat might be taken if you don’t mind; sorry” us Brits seem to prefer apparently polite comments with nasty undertones to directly addressing the problem.</span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><o:p><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana"> </span></o:p></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><font size="3"><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana"><span style="mso-spacerun: yes"> </span>Recently this has reached new dimensions here at Hanson Search HQ where our friendly cleaning staff have a nasty habit of chipping cups and plates when doing the washing up, as well as disrupting carefully arranged desk-junk without leaving the surfaces looking any cleaner. Myself and my colleagues have actually taken to leaving hostile, yet polite, casual, yet stern <strong style="mso-bidi-font-weight: normal">post-its</strong> to ask if (cue sarcastic, self-righteous tone) it would be possible to clean <em style="mso-bidi-font-style: normal">inside </em>the microwave as it is fairly unhygienic in its current state. </span></font></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><o:p><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana"> </span></o:p></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span style="FONT-SIZE: 13px; MARGIN: 0cm 0cm 0pt; FONT-FAMILY: Verdana">A friend recently directed me towards a hilarious site dedicated to such self-righteous scribblings the world over: </span><a href="http://www.passiveaggressivenotes.com/"><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana">http://www.passiveaggressivenotes.com/</span></a></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span style="FONT-SIZE: 13px; MARGIN: 0cm 0cm 0pt; FONT-FAMILY: Verdana">I hope you enjoy; make sure you check out the “cake wrecks” section for moral judgement in icing.</span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span style="FONT-SIZE: 13px; MARGIN: 0cm 0cm 0pt; FONT-FAMILY: Verdana"></span> </p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span style="FONT-SIZE: 9px; MARGIN: 0cm 0cm 0pt; FONT-FAMILY: Verdana"><strong><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana">By Nicola Blemings</span></strong></span></p>Hanson Search2009-03-05T15:27:56+00:00Social or anti-social media?
https://hansonsearch.typepad.co.uk/hansonblog/2009/03/social-or-antisocial-media.html
The BBC news released a story last week discussing how people’s health could be effected by over use of social networking sites. The story was based around Dr Aric Sigman’s warning in Biologist, the journal of the Institute of Biology....<p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"><font size="3"><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana"><span style="mso-ansi-language: EN-GB">The </span><span lang="EN-US"><a href="http://news.bbc.co.uk/1/hi/uk/7898510.stm"><span lang="EN-GB" style="mso-ansi-language: EN-GB">BBC news</span></a></span><span style="mso-ansi-language: EN-GB"> released a story last week discussing how people’s health could be effected by over use of social networking sites. The story was based around </span><span lang="EN-US"><a href="http://www.aricsigman.com/"><span lang="EN-GB" style="mso-ansi-language: EN-GB">Dr Aric Sigman</span></a></span><span style="mso-ansi-language: EN-GB">’s warning in Biologist, the journal of the Institute of Biology. <span style="mso-spacerun: yes"> </span>This was again highlighted in a story by David Derbyshire on </span><span lang="EN-US"><a href="http://www.dailymail.co.uk/news/article-1153583/Social-websites-harm-childrens-brains-Chilling-warning-parents-neuroscientist.html"><span lang="EN-GB" style="mso-ansi-language: EN-GB">Mail Online</span></a></span><span style="mso-ansi-language: EN-GB">, where neuroscientist Susan Greenfield argued that children who used social networking sites such as </span><span lang="EN-US"><a href="http://www.facebook.com/"><span lang="EN-GB" style="mso-ansi-language: EN-GB"><font color="#800080">Facebook</font></span></a></span><span style="mso-ansi-language: EN-GB"> were potentially becoming more self-centred and had a shorter attention span. <o:p></o:p></span></span></font></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"><span style="mso-ansi-language: EN-GB"><font size="3"><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana">With clients reducing their budgets at the moment left right and centre, many PR agencies are being pushed to follow the online routes to keep up with their competition. Clients still need to reach their targeted audience in order for business to happen. With fewer funds available, online is a natural answer. <o:p></o:p></span></font></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"><font size="3"><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana"><span style="mso-ansi-language: EN-GB">Social Media sites such as </span><span lang="EN-US"><a href="http://www.twitter.com/"><span lang="EN-GB" style="mso-ansi-language: EN-GB">Twitter</span></a></span><span style="mso-ansi-language: EN-GB"> are used as a vital tool for many digital PR experts. As the economy doesn’t look as though it will suddenly boom again over night, are we placing our work force into an anti-social future? <o:p></o:p></span></span></font></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"><font size="3"><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana"><span style="mso-ansi-language: EN-GB">Email me your thoughts on </span><span lang="EN-US"><a href="mailto:kelly@hansonsearch.com"><span lang="EN-GB" style="mso-ansi-language: EN-GB">kelly@hansonsearch.com</span></a></span><span lang="EN-US" style="mso-ansi-language: EN-GB"> </span></span></font></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"><span style="FONT-SIZE: 9px; MARGIN: 0cm 0cm 10pt; FONT-FAMILY: Verdana"><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana"><strong>By Kelly Hopkins</strong></span></span></p>Hanson Search2009-03-03T15:36:40+00:00The future is bright for Branding Agencies…
https://hansonsearch.typepad.co.uk/hansonblog/2009/03/the-future-is-bright-for-branding-agencies.html
As reported on Design Week recently, several UK Companies are suggesting that brand refreshes and brand development is looking likely to be the way forward for companies, if they are to survive the continuing recession. This is good news for...<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: normal"><span style="FONT-SIZE: 13px; MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: normal; FONT-FAMILY: Verdana">As reported on </span><a href="http://www.designweek.co.uk/Channel/list.aspx?liChannelID=7&nPage=1&nPageGroup=1"><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana">Design Week</span></a> <span style="FONT-SIZE: 13px; MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: normal; FONT-FAMILY: Verdana">recently, several UK Companies are suggesting that brand refreshes and brand development is looking likely to be the way forward for companies, if they are to survive the continuing recession. </span></p>
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<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: normal"><font size="3"><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana">This is good news for the branding Industry, and is certainly an opportunity which several individuals within the industry have grabbed with both hands.<span style="mso-spacerun: yes">  </span></span></font></p>
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<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: normal"><span style="FONT-SIZE: 13px; MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: normal; FONT-FAMILY: Verdana">Revealed by </span><a href="http://www.designweek.co.uk/liChannelID/7/Articles/141353/A+new+wave+of+start-ups+is+turning+the+recession+into+an+opportunity.html"><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana">Design Week</span></a> <span style="FONT-SIZE: 13px; MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: normal; FONT-FAMILY: Verdana">today, there appears to be a wave of new start up Brand and Design Agencies including Vibrandt’s ex-Chairman’s new consultancy ‘Touch of Mojo’ (LOVE the name!), Pearlfisher’s ex-Creative Director and Client Services Director’s Agency ‘</span><a href="http://www.bandb-studio.co.uk/"><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana">B&B</span></a><span style="FONT-SIZE: 13px; MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: normal; FONT-FAMILY: Verdana">’ and finally former Enterprise IG Chief Executive’s new branding group </span><a href="http://www.brandpie.com/"><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana">BrandPie</span></a><font size="3"><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana">(P=positioning I=Identity E=Engagement = brilliant!!).<span style="mso-spacerun: yes">  </span></span></font></p>
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<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: normal"><span style="FONT-SIZE: 13px; MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: normal; FONT-FAMILY: Verdana">It is an interesting time for the industry, but the future is certainly looking bright…</span></p>
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<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: normal"><span style="FONT-SIZE: 13px; MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: normal; FONT-FAMILY: Verdana">Do you have an opinion on a brand? Email </span><a href="mailto:olivia@hansonsearch.com"><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana">Olivia</span></a><span style="FONT-SIZE: 9px; MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: normal; FONT-FAMILY: Verdana"></span></p>
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<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: normal"><span style="FONT-SIZE: 9px; MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: normal; FONT-FAMILY: Verdana"><strong><span style="FONT-SIZE: 13px; FONT-FAMILY: Verdana">By Oliva Taylor</span></strong></span></p>Hanson Search2009-03-03T15:35:32+00:00Save your logo
https://hansonsearch.typepad.co.uk/hansonblog/2009/02/save-your-logo.html
SAVE YOUR LOGOlooks to leverage private sector and multi-stakeholder engagement for dramatically expanded funding for endangered animals. While focusing on particularly threatened species, this initiative will also target those animals used for branding and in logos of global corporations. Lacosteis...<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: 'Verdana','sans-serif'; mso-ansi-language: EN-US"><a href="http://www.saveyourlogo.org/"><span style="FONT-SIZE: 13px; FONT-FAMILY: Arial"><font face="Verdana">SAVE YOUR LOGO</font></span></a><span style="FONT-SIZE: 13px; FONT-FAMILY: Arial"><font face="Verdana">looks to leverage private sector and multi-stakeholder engagement for dramatically expanded funding for endangered animals. While focusing on particularly threatened species, this initiative will also target those animals used for branding and in logos of global corporations.<span style="COLOR: #1f497d"><o:p></o:p></span></font></span></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 12pt"><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: 'Verdana','sans-serif'; mso-ansi-language: EN-US"><br /><a href="http://images.teamsugar.com/files/users/3/32431/28_2007/lacoste.jpg"><span style="FONT-SIZE: 13px; FONT-FAMILY: Arial"><font face="Verdana">Lacoste</font></span></a><span style="FONT-SIZE: 13px; FONT-FAMILY: Arial"><font face="Verdana">is one of the first big companies to pave the way by using their crocodile logo to raise awareness for, wait for it....crocodiles.<br /><br /><span style="COLOR: #1f497d"><o:p><strong>By Claire McMenamin</strong></o:p></span></font></span></span></p>Hanson Search2009-02-26T17:55:25+00:00