Branding and Design agency Blue Marlinhas designed the identity and design for a new handy portable ashtray.
The product is part of a national “ButtsOut” Campaign organised by CSR Solutions, a bath based CSR consultancy aimed at reducing the amount of cigarette butts thrown on to streets.
As reported on Design Weekthe pocket-size ashtray, are to be available from Londis and Budgens from next week priced at 99p. The design aims to combine the serious environmental purpose of the product with playful form of the object itself.
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By Olivia Taylor
As a North American living in London, I’ve always been able to justify the high cost of living against the strength of the pound at home. I stopped converting prices into dollars within a week of arriving; it was simply too painful to realize I was paying 4 times as much for my travel card here as I had paid in Boston. I saved all my clothes shopping for trips back to the US or Canada, and promised myself that saving more and spending less on London’s amazing restaurants was well worth it because I would be, literally, doubly repaid when I moved back home eventually.
That was last January.
In a cruel twist of fate tied directly to the implosion of the world economy, the pound has now plummeted against the US dollar. I’m not quite sure how this could happen given that the US economy is on the brink of collapse if you believe the news. Apparently the US dollar is still one of the safest investments for people who still have enough money to invest. While I’m grateful they have such faith in the future of the US, I am not impressed they have just cut my US budget in half. Faced with rising prices here in London and falling purchasing power at home, I’m stuck between a rock and a hard place just like everyone else in the world.
So what a girl to do, besides crossing fingers that the pound will rise again?
I guess it’s finally time to indulge my sultry voice side at M&S. After all, these aren’t just British pounds, these are spent-at-M&S British pounds.
By Jenna Morton-Aiken
‘Tis the season to be jolly….so throw away your phones, blackberry’s and laptops in exchange for mulled wine and mince pies!
It’s been a year of uncertainty and difficulty for many people, with Bite PRbeing the latest in a long line of companies having to make redundancies. However, we at Hanson Search like to keep positive and optimistic view on things. In the famous words of Oscar Wilde, “We are all in the gutter, but some of us are looking at the stars”. And the Hanson Search team has got their telescopes out by the dozen!
We hope whatever your situation, you have a very Merry Christmas and we wish you all the very best for the New Year.
· In Oct 2007 it was brought back on trial after a huge Facebook campaign – it was brought back through online consumer lobbying
· It is the first time a Cadbury’s product has been re-launched through the power of the internet
· To demonstrate this consumer passion, Wispa are creating an Advert, through their campaign ‘For The Love of Wispa’encouraging consumers to get involved, making pledges and donating props, grandmas, rugby players, masks, ribbons etc for the ad
· Since it’s return Wispa has sold 12 million bars in 4 weeks
· The brand sells 5 bars per second
· They have since set up a Wispa Facebook Pageand the brand has been brought back for good after record sales
The success of this re-launch demonstrates a major step in UK Marketing driving forward consumer engagement and the impact of the internet on 2-way communication and the effect this can have on a brand.
Do you have an opinion on a Brand? Email Olivia
By Olivia Taylor
