This week as reported on Marketing WeekE-tailer Amazonhas revealed an amazing 9% increase in profit during the final months of 2008, equalling a £145mil rise from a year ago. Pretty impressive considering the current economic climate, and doom and gloom of many of the other retailers profit’s last year.
It’s hardly surprising however, considering the rise in popularity of online shopping, alongside the huge variety of products available on the site with the opportunity to buy products both new and old. The E-tailer has been expanding its offerings over recent years and now sells products in over 30 categories ranging from hairdryers to jewellery, and last year launched a music download site. In addition it has continued to strengthen the reliability of the brand, creating a household online name which consumers trust.
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By Olivia Taylor
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