The BBC news released a story last week discussing how people’s health could be effected by over use of social networking sites. The story was based around Dr Aric Sigman’s warning in Biologist, the journal of the Institute of Biology. This was again highlighted in a story by David Derbyshire on Mail Online, where neuroscientist Susan Greenfield argued that children who used social networking sites such as Facebook were potentially becoming more self-centred and had a shorter attention span.
With clients reducing their budgets at the moment left right and centre, many PR agencies are being pushed to follow the online routes to keep up with their competition. Clients still need to reach their targeted audience in order for business to happen. With fewer funds available, online is a natural answer.
Social Media sites such as Twitter are used as a vital tool for many digital PR experts. As the economy doesn’t look as though it will suddenly boom again over night, are we placing our work force into an anti-social future?
Email me your thoughts on kelly@hansonsearch.com
By Kelly Hopkins
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