As reported on Design Week recently, several UK Companies are suggesting that brand refreshes and brand development is looking likely to be the way forward for companies, if they are to survive the continuing recession.
This is good news for the branding Industry, and is certainly an opportunity which several individuals within the industry have grabbed with both hands.
Revealed by Design Week today, there appears to be a wave of new start up Brand and Design Agencies including Vibrandt’s ex-Chairman’s new consultancy ‘Touch of Mojo’ (LOVE the name!), Pearlfisher’s ex-Creative Director and Client Services Director’s Agency ‘B&B’ and finally former Enterprise IG Chief Executive’s new branding group BrandPie(P=positioning I=Identity E=Engagement = brilliant!!).
It is an interesting time for the industry, but the future is certainly looking bright…
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By Oliva Taylor
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