Love them or hate them?

A new survey by Marketing magazine proves what a complex bunch we British are, and how difficult successful marketing can be. Tesco, British Airways, the Sun and Manchester United were voted both the least popular and most loved brands in their respective categories – so although the Sun came away as the least popular newspaper, it was also the most popular daily tabloid. Maybe it’s our British cynicism and ‘love to hate’ nature, or maybe we do really love these brands but just hate being bombarded by their constant PR and marketing. Either way, they must be doing something right – you can’t win them all.