Rock n'roll awards in Paris

This year’s Strategies Advertising Awards in Paris celebrated the Rock n’ Roll Scene which was highlighted by advertising campaigns designed by agencies such as Leg for the French radio station Oui FM.

There was a special reward for the “press campaigns” at a time where video clips are the winners. Once again Leg led the way designing a very graphic campaign, together with insider and cutting edge quotes which positions the radio station as a reference on the Rock n’ Roll scene in a very subtle way.

 

Present at the ceremony, Julie Jeantet, Consultant on the French market at Hanson Search, commented on the outcome of these elections: “This award reflects the excellence of the creative human capital of Leg Agency.  This campaign is indeed very up to date with today’s air du temps!”

The ceremony took place in the Folies Bergères known for its great Parisien parties and sexy dancers where various works were congratulated in a great atmosphere, and with plenty of good champagne.

Caption translation: After their death, These guys knew a faith worst than hell, They became a Zadig&Voltaire T-shirt.

Marie Barriere

Comments

[Maddy]

Thanks for the cultural insight, Marie!