Eurostar “Psychotrip”

Eurostar will rock you with the launch of its new offer – Paris to London “at hallucinating prices”. The French advertising agency Leg, winner of the Strategies Advertising Awards 2008, is the creator of this new campaign designed in a very urban style.

The campaign describes in a subtle way a psychedelic London accessible in only 2.15 hours from Paris. The agency selected the appropriate ways to target a young and dynamic audience: posters, radio spots and street marketing...

A special mention was given to London’s great musicians with the distribution in trendy Parisian places of free vinyl with a very exclusive composition of Andy Partridge ex-XTC « TIN TOY CLOCKWORK TRAIN ».

 

At last, the news published by the Spanish newspaper El Pais that the famous London street artist Banksy could be chosen to paint the Eurostar Tunnel has also had a great impact in the blogosphere…

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