Eurostar will rock you with the launch of its new offer – Paris to London “at hallucinating prices”. The French advertising agency Leg, winner of the Strategies Advertising Awards 2008, is the creator of this new campaign designed in a very urban style.
The campaign describes in a subtle way a psychedelic London accessible in only 2.15 hours from Paris. The agency selected the appropriate ways to target a young and dynamic audience: posters, radio spots and street marketing...
A special mention was given to London’s great musicians with the distribution in trendy Parisian places of free vinyl with a very exclusive composition of Andy Partridge ex-XTC « TIN TOY CLOCKWORK TRAIN ».
At last, the news published by the Spanish newspaper El Pais that the famous Hanson Search Paris
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