Not long ago I wrote a blog on Innocent Smoothie drinks. Their brand values are effectively communicated through every possible medium, and they are quite possibly one of the best developed brands over the past few years. One of my candidates highlighted to me last week that they have now developed Innocent Veg Pots, little pots of goodness (or vegetable mush) with four yummy flavours including pea and broccoli riceand Moroccan Squash Tagine. Being sold currently in Sainsburys and Waitrose, I am eager to try one, however I’m not sure how a cold pot of mush will go down. I do however, always feel very pleased with myself when I neck an innocent smoothie, and with current lifestyle, I do think I would feel good knowing that I’m getting 3 portions of my 5 a day through one little pot. It will be interesting to see whether the Innocent brand will be able to diversify, and continue the incredible success that it has enjoyed with their smoothies. Do you have an opinion on a brand? Email Olivia
By Olivia Taylor
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