One of my candidates recently made the move across from PR into the Branding Industry and was keen learn more about the ins and outs of the world of brands. I suggested she has a read of one of the leading books on Branding. Branding Consultancy Saffron’s Wally Olinshas written a lifetime of booksgiving insight into the wonderfully creative world of building some of the leading’s brands today. To have a look at a selection, have a look here. I personally recommend his book ‘On Brand’, which has been recommended to me by several candidates. One of my other clientsInterbrandpublish a book each year, and have a great selection of books, take a look at their Brand Library…
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By Olivia Taylor
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