· In Oct 2007 it was brought back on trial after a huge Facebook campaign – it was brought back through online consumer lobbying
· It is the first time a Cadbury’s product has been re-launched through the power of the internet
· To demonstrate this consumer passion, Wispa are creating an Advert, through their campaign ‘For The Love of Wispa’encouraging consumers to get involved, making pledges and donating props, grandmas, rugby players, masks, ribbons etc for the ad
· Since it’s return Wispa has sold 12 million bars in 4 weeks
· The brand sells 5 bars per second
· They have since set up a Wispa Facebook Pageand the brand has been brought back for good after record sales
The success of this re-launch demonstrates a major step in UK Marketing driving forward consumer engagement and the impact of the internet on 2-way communication and the effect this can have on a brand.
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By Olivia Taylor
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