Smeeeerrrrrge

Economic downturn- blah blah blah- we’re all sick of hearing about it.

However, a more exciting side effect is the number of PR and communications agencies that are combining forces in very sensible mergers. In this difficult time, organisations are cutting budgets and PR alone may be seen as an optional luxury. As such, agencies need to pack a bit more punch for their pennies in order to retain a “must-have” status with their clients.

Just this week we have seen the exciting rebrand of Geronimo Communications as Kindred www.kindredagency.comfollowing their merge with Mustoes advertising agency in September 08. Broadening beyond Geronimo’s public sector PR, Kindred will offer full service communications to their existing government and public body clients, as well as a new offering of private sector expertise.

All this got me thinking (dangerous, I know), my teenaged cousin is ever-mindful of the credit crunch and has mastered the art of saving her mobile phone credit by conveying even the most complex of concepts in ONE text message. Thrifty. Of course I never understand what the hell “Cu l8r cuz. Sat wz wkd J” means.

Being more of a face-to-face kind of girl, perhaps I should take a leaf out of both my cousin and Kindred’s book and economise on my vocabulary. Perhaps I will start merging my words to save valuable time- leaving more to chillax (chill out/relax) with my bend (best friend), eating frickin (fried chicken) and chalking (chatting/talking). How fantabulous- this is blogtastic.

By Nikki Blemings